Now, Google is taking another leap forward with its new AI-powered search feature, called Search Generative Experience (SGE). SGE is a new way of interacting with Google search that allows users to get answers in full sentences written by AI, instead of just links to other websites or snippets of information. Users can also ask follow-up questions like they are having a conversation with Google, and get relevant and reliable responses.
SGE is powered by generative AI, a type of AI that can write text like a human. Google uses its own large language model, called LaMDA, which can understand natural language and generate coherent and diverse responses. LaMDA draws on information from the web to provide fresh and high-quality answers and also references the sources of its information.
SGE was announced at Google's annual I/O conference in May 2023 and is currently available as an experiment for users who sign up. Google plans to make it available to all its users eventually, as part of its vision to make search more conversational and personalized.
SGE is not just a chatbot that is bolted onto the search experience. It is a new way of exploring information that could significantly improve how users research complicated topics, learn new things, or satisfy their curiosity. SGE is also different from Bard, another AI writing product that Google introduced in March 2023, which is more focused on creativity and entertainment.
SGE is the biggest change to Google search in at least a decade, and it shows how AI is transforming how we access and use information online. With SGE, Google hopes to provide users with a more engaging, informative, and helpful search experience that leverages the power, intelligence, and creativity of AI.